It used to be that great bands were discovered. Today, mainstream bands are more often manufactured, strategically calculated for marketing success.
However, changes in recording technology, access to lower printing and duplication costs, and online distribution have set the stage for the advancement of small labels and independent musicians.
After years of schooling and a variety of bands, Jeff Rolka decided it was time to begin his solo career. He knew he would need to distinguish himself and his music in a unique way. Jeff turned to Creative Metaphor to create this distinction.
Next ›
