Alameda Bicycle Identity Stationary IRIS JCP Records Filippo's Pastaria Jason Levis Savala Jeff Rolka Alameda Bicycle Identity Alameda bicycle is local store that wanted to expand its services and clientele. They needed a logo that would invite foot traffic into their store and represent a modern and warm approach across multiple mediums. Their fun and memorable identity spearheaded their campaign to expand all aspects of their business, from the services they offer, to the physical location they currently reside in.